Let's talk.
For two decades I've helped clients achieve their creative aspirations. Start your journey today.
For two decades I've helped clients achieve their creative aspirations. Start your journey today.
Good to know
Answers to common questions about my process, services, and how we'll work together.
It all starts with a conversation. Tell me what you are trying to do, who you are talking to and what has worked or not worked before. If you have brand guidelines or a brief, brilliant, please send them over. If you don't, that's also ok. I'll ask lots of questions that turn “we need some clever words” into what I need to get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way.
It's normally a fixed fee per project worked out with a day rate, which I'll give you before I start on any work. This is just so you know exactly what you’re paying, I know exactly what’s expected. For longer projects, like joining an agency team for a few weeks or a rolling content programme, a day rate makes more sense. Either way, everything is agreed up front, so there are no surprises.
Two rounds are included in every project, so you can help to refine the thinking and the texts with your thoughts. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non English team. Time zones aren’t a problem, video calls work just fine, and I’m comfortable turning a Dutch, German or French brief into English copy. If you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. If you already have a design partner, I’m very happy to team up.
It all starts with a conversation. Tell me what you are trying to do, who you are talking to and what has worked or not worked before. If you have brand guidelines or a brief, brilliant, please send them over. If you don't, that's also ok. I'll ask lots of questions that turn “we need some clever words” into what I need to get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way.
It's normally a fixed fee per project worked out with a day rate, which I'll give you before I start on any work. This is just so you know exactly what you’re paying, I know exactly what’s expected. For longer projects, like joining an agency team for a few weeks or a rolling content programme, a day rate makes more sense. Either way, everything is agreed up front, so there are no surprises.
Two rounds are included in every project, so you can help to refine the thinking and the texts with your thoughts. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non English team. Time zones aren’t a problem, video calls work just fine, and I’m comfortable turning a Dutch, German or French brief into English copy. If you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. If you already have a design partner, I’m very happy to team up.
It all starts with a conversation. Tell me what you are trying to do, who you are talking to and what has worked or not worked before. If you have brand guidelines or a brief, brilliant, please send them over. If you don't, that's also ok. I'll ask lots of questions that turn “we need some clever words” into what I need to get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way.
It's normally a fixed fee per project worked out with a day rate, which I'll give you before I start on any work. This is just so you know exactly what you’re paying, I know exactly what’s expected. For longer projects, like joining an agency team for a few weeks or a rolling content programme, a day rate makes more sense. Either way, everything is agreed up front, so there are no surprises.
Two rounds are included in every project, so you can help to refine the thinking and the texts with your thoughts. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non English team. Time zones aren’t a problem, video calls work just fine, and I’m comfortable turning a Dutch, German or French brief into English copy. If you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. If you already have a design partner, I’m very happy to team up.