Book a CD-Level freelance conceptual copywriter based in the UK, servicing clients across Europe
Book a CD-Level freelance conceptual copywriter based in the UK, servicing clients across Europe
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ATL+BTL Campaigns
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Socials
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Websites + UX copy
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Creative strategy + Naming
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Brand TOV + Full rebrand process
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ATL+BTL Campaigns
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Socials + Magazines
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Websites + UX copy
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Creative strategy + Naming
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Brand TOV + Full rebrand process
Selected work.
(02)
A story well told wins attention, creates trust and compels audiences into action. I've crafted them for global brands across every channel.
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Creative Process
(06)
Collaborative, purposeful and made to drive action
You'll work directly with me for clearer conversations, sharper output, and creative copy that unlocks the results you need.
Understand
1
It all starts with your brief, I’ll get under the skin of what you need: the product, the audience, the market and what outcomes you’re after. If you're not sure, we'll work through it together before I get started.
Understand
1
It all starts with your brief, I’ll get under the skin of what you need: the product, the audience, the market and what outcomes you’re after. If you're not sure, we'll work through it together before I get started.
Understand
1
It all starts with your brief, I’ll get under the skin of what you need: the product, the audience, the market and what outcomes you’re after. If you're not sure, we'll work through it together before I get started.
Define
2
The thinking is then sharpened into one clear direction that we can focus on. What the creative must say, your audience, and why they should care.
Define
2
The thinking is then sharpened into one clear direction that we can focus on. What the creative must say, your audience, and why they should care.
Define
2
The thinking is then sharpened into one clear direction that we can focus on. What the creative must say, your audience, and why they should care.
Create
3
Always keeping the brief at the heart of the creative, I’ll craft headlines, web copy, scripts or anything that's needed and ensure it all dovetails perfectly into the core concept.
Create
3
Always keeping the brief at the heart of the creative, I’ll craft headlines, web copy, scripts or anything that's needed and ensure it all dovetails perfectly into the core concept.
Create
3
Always keeping the brief at the heart of the creative, I’ll craft headlines, web copy, scripts or anything that's needed and ensure it all dovetails perfectly into the core concept.
Ongoing
4
Once the work is live I'm on hand to extend it, adapt it and protect the thinking behind it, whever it's seen.
Ongoing
4
Once the work is live I'm on hand to extend it, adapt it and protect the thinking behind it, whever it's seen.
Ongoing
4
Once the work is live I'm on hand to extend it, adapt it and protect the thinking behind it, whever it's seen.
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Why Mark
(04)
Compelling creative on tight deadlines
Conceptual first
Strategically strong
Multi-channel
Global + Local brands
Collaborative + dependable
Tailored approach
I'll take the time to fully understand your goals to craft copy + concepts that fit your specific business needs
Conversion focused
Creative that's built to engage audiences and drive results, whether that's more leads, sales, or brand recognition.
Strategic+Authentic
More than just words, I'll create authentic and unique conceptual copy that will help your business stand out.
Mark©
Need words?
Get the best ones
Conceptual first
Strategically strong
Multi-channel
Global + Local brands
Collaborative + dependable
Tailored approach
I'll take the time to fully understand your goals to craft copy + concepts that fit your specific business needs
Conversion focused
Creative that's built to engage audiences and drive results, whether that's more leads, sales, or brand recognition.
Strategic+Authentic
More than just words, I'll create authentic and unique conceptual copy that will help your business stand out.
Mark©
Need words?
Get the best ones
/
FAQs
(08)
Good to know
Answers to common questions about my process, services, and how we'll work together.
It all starts with a conversation. Tell me what you need to achieve, the product or service, who you are talking to and what has worked or not worked before. I'll ask lots of questions to get all the details I need before I get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way What matters is getting to know your business quickly and writing for your customers in a compelling way that inspires action.
It's normally a fixed price worked out with a day rate, which I'll give you before I start on any work. For longer projects, like joining an agency team for a few weeks or a rolling content programme, we can work out a contract fee. Either way, everything is agreed up front, so there are no surprises.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Two rounds are included in every project so you can help to refine the thinking and add any comments. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non-English team. Also, if you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. I can also work fully independently if that’s easier.
It all starts with a conversation. Tell me what you need to achieve, the product or service, who you are talking to and what has worked or not worked before. I'll ask lots of questions to get all the details I need before I get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way What matters is getting to know your business quickly and writing for your customers in a compelling way that inspires action.
It's normally a fixed price worked out with a day rate, which I'll give you before I start on any work. For longer projects, like joining an agency team for a few weeks or a rolling content programme, we can work out a contract fee. Either way, everything is agreed up front, so there are no surprises.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Two rounds are included in every project so you can help to refine the thinking and add any comments. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non-English team. Also, if you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. I can also work fully independently if that’s easier.
It all starts with a conversation. Tell me what you need to achieve, the product or service, who you are talking to and what has worked or not worked before. I'll ask lots of questions to get all the details I need before I get started.
There’s a very good chance, yes. Over the years I’ve written for fashion labels, car brands, yacht builders, FinTech startups, food companies, 3D printer makers and plenty of industrial B2B firms. But I’d always gently push back on the idea that it matters all that much. What matters is getting to know your business quickly and writing for your customers in a compelling way What matters is getting to know your business quickly and writing for your customers in a compelling way that inspires action.
It's normally a fixed price worked out with a day rate, which I'll give you before I start on any work. For longer projects, like joining an agency team for a few weeks or a rolling content programme, we can work out a contract fee. Either way, everything is agreed up front, so there are no surprises.
The short answer is: as quickly as you need it to – such is the nature of freelance. It's something I've done for years and can deliver on the tightest of deadlines. Of course, more time means the freedom for richer thinking and often more informed creative. I’ll always tell you what’s realistic before we start, and if your deadline shifts I’ll be tell you what that means for the work.
Two rounds are included in every project so you can help to refine the thinking and add any comments. If the brief changes a lot halfway through, that could become a new job rather than a tweak, and I’ll always flag that before carrying on.
Definitely yes. In fact, quite a lot of my work comes from across the Channel. I lived and worked in Amsterdam for a number of years, writing for Tommy Hilfiger, Calvin Klein, Philips and a string of Dutch agencies, so I’m used to being the native English writer in a non-English team. Also, if you need someone who understands how a European brand should sound to a British or international audience, I can help.
Absolutely, and I often do. I’ve spent most of my career inside agencies in the UK and Amsterdam, so I know how to slot into a team, take direction from a creative director and collaborate with designers and strategists. I can also work fully independently if that’s easier.