Evans Halshaw

Writing and honing a national television commercial

PROJECT DETAILS

Evans Halshaw never have sales. So, how do you promote them when all the sales are on?

A key competitor of Evans Halshaw is webuyanycar.com who claim a large proportion of the market. To poke a little fun at them and promote the all year round low prices of Evans Halshaw, I created a script that put this idea at its heart: webeatanysale.com. The idea was simple: as Evans Halshaw have the best deals all year round, they don’t do sales – they just beat them. Created in collaboration with www.mccanncentral.co.uk, the ad created incredible website traffic and sales along with it.

Client: McCann Central
Services: Television Script

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