LBI stands for Lost Boys International, which gave me an idea for a self-promo.
I hit on the idea that the LBI name was shared by one of my favourite 80s films : The Lost Boys. So I found the script from the film and used it to edit together a personal message to Hannes Van Raaij, who was at the time, the ECD of LBI. I then wrapped it all up in a bespoke microsite, hello-hannes.com, and hand-delivered a one-off personal invite to him at LBI to visit the site and see the video. Thankfully, he loved it and we worked together on several projects afterwards.