PROJECT DETAILS
Say hello to the good natured little snack. It’s berry pleased to meet you.
Over a few days I worked in-house at Chapter, creating a whole host of ideas to launch this new on-to-go snack. The idea that won the day was, ‘The Good Natured Little Snack.’ It gave Whitworths a strong point of difference against competitors and really fitted with the family-friendly brand.
![Whitworths-3 Whitworths Conceptual Copywriting](https://www.mark-lawrence.co.uk/wp-content/uploads/2018/08/Whitworths-3.jpg)
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![whitworths-3 Whitworths Creative Copywriting](https://www.mark-lawrence.co.uk/wp-content/uploads/2018/08/whitworths-3-1.png)
![Whitworths](https://www.mark-lawrence.co.uk/wp-content/uploads/2018/08/Whitworths-1.jpeg)
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