Creative freelance copywriting


Campaign to launch Whitworths Shots


Say hello to the good natured little snack. It’s berry pleased to meet you.

Over a few days I worked in-house at Chapter, creating a whole host of ideas to launch this new on-to-go snack. The idea that won the day was, ‘The Good Natured Little Snack.’ It gave Whitworths a strong point of difference against competitors and really fitted with the family-friendly brand.

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Client: Chapter Agency
Services: Concepts | Copywriting