ASICS.
Collaborating with the ASICS internal marketing teams to craft product launch copy for their European website.
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On-Going Collaboration
(01)
Shaping the storytelling and creative copywriting for new ASICS launches
ASICS launch various new trainers throughout the year each with their own unique story to tell. Each collection comes with a launch pack and it was my task to translate that strategic thinking into creative launch copy added real energy and flavour to the trainer USPs.
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RISE & SHINE™ collection
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RISE & SHINE™ collection launch creative
Inspired by the shifting colours of sunrise and the uplifting feeling of an early morning run, this collection's palette moves from soft dawn to vibrant daylight, capturing that same energy in every step.
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Copy excerpt for the PLATINUM collection
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ASICS icons. Now in PLATINUM.
Taking inspiration from the way sunlight reflects during a run, the new PLATINUM detailing creates a new look on the GEL-KAYANO™ 33, NOVABLAST™ 6 and GEL-NIMBUS™ 28. With its fresh metallic overlays and dimensional textures, it’s a whole new way to enjoy these iconic shoes.
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