SCDM.
A restructured brand house, crafted a cohesive brand strategy, and created a class-leading brand from the ground up.
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The Brief
(01)
New future for a global leader
SCDM, or the Society of Clinical Data Management, is a world-leading, influential community that promotes best practices, education and innovation in the clinical data management. However, their brand story had become fragmented and confusing – with multiple sub-brands and services. Working in co-creation with Think Studio, I restructured their brand house, crafted a cohesive brand strategy, and created a class-leading brand from the ground up.
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New Brand Strategy
(02)
SCDM plays a significant role in shaping the industry as an influential platform for collaboration, knowledge sharing, and professional development.
I discovered that SCDM’s core purpose was to influence and equip the global community in creating cutting-edge clinical data management methods. They give everyone the knowledge they need to advance their career and the industry. So even though clinical data management was at their heart, as a people led society, it was the human element that drove their brand story.
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Design Collaboration
(03)
A fresh visual world
In collaboration with Thinc Studio, I reframed SCDM to become an innovative, inclusive and influential brand with a human story at its heart. One that confidently claimed its position as the leading authority in the industry – a source for education and thought-leadership for clinical managers around the world.
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