Tommy Hilfiger copywriting

Tommy Hilfiger

Residence at Hilfiger HQ in Amsterdam


Working at the in-house creative department of Tommy Hilfiger, Amsterdam.

Tommy Hilfiger’s European headquarters are based in Amsterdam which is also home to their in-house creative department. I was asked to come in and support the team and work across a variety of mar-comms including international email campaigns, product launches, internal line-opening video scripts and more. Below is just a small flavour of the work I crafted at Tommy Hilfiger, Amsterdam.

Visit Tommy Hilfiger
Client: Tommy Hilfiger

Tommy Tote Bag

I crafted the copy for a new Tommy Hilfiger Tote Bag. Heart felt and perfectly Tommy, it rang true with consumers around the world. The bag was commissioned in two different designs – one of the bags was inspired by Tommy Hilfiger sportswear, while the other one reflected the Hilfiger Denim style. The proceeds went on to support Tommy Hilfiger’s collaborations with programs and institutions that are focused on education and health initiatives worldwide.

View Bag On Tommy Hilfiger

The Tommy Hilfiger Digital Showroom

I was asked to write the video script to explain the story behind this industry-leading sales experience from Tommy Hilfiger. Working with various internal teams I created a script that explained how the Digital Showroom elevated the traditional approach and created a new industry benchmark for selling.