Converse.
Multiple social media campaigns to launch the Converse Fade and Woven collections
Scope
Client
Duration
Year
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Brief
(01)
Crafting social media posts to launch two new Converse sneakers.
Commissioned by Superheroes in Amsterdam, I wrote multiple social media campaigns to launch a host of new Converse sneakers. Each campaign featured the work of talented, up-and-coming artists who were asked to express the theme of each launch with inventive artworks.
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Solution
(02)
Fade + Woven Campaigns
There was Fade: a fresh, cool, girly sneaker with a dip dye tongue and laces. The gradient gave off a cheery, energetic vibe. And Woven: with its special woven canvas made out of a thick mesh, giving the sneakers a distinctive, crafted look.
Social posts examples:
1. Creativity woven in. Converse All Star Woven.
2. Green or white? Red or white? You decide. All Star Fade sneakers.
3. Dip dyed delight. Converse All Star Fade sneakers.
4. A masterpiece of colour. Grab your Converse All Star Fade sneakers.
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One last thing
(03)
Converse and Andy Warhol
Andy Warhol was also famous for using his Chuck Taylor All Stars as a canvas for his work. To honour this connection I was asked to put a few words together to mark the occasion
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