Eric Kuster.
Crafting copy for a 40 page, exclusive magazine for luxury living across property, travel, architecture and fashion
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The Brief
(01)
Entourage: the house magazine of Metropolitan Luxury
As a leading Dutch interior designer, everything created by Eric Kuster is fastidiously considered from the initial bespoke design, right through to the final, carefully applied stitch. And his bi-annual publication on metropolitan luxury is no less crafted. Touching on subjects from architecture to travel, culture to fashion I brought to life over 200 pages of high-end luxury.
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Rich Storytelling
(02)
One voice for architecture, travel, fashion and culture
Eric Kuster had a signature in interiors and this needed to be translated into print. Entourage gave his brand a voice to match its aesthetic, and I was commissioned to write the whole magazine, from architectural features to travel and fashion editorial.
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The Outcome
(03)
From the showroom to the coffee table, the brand extended into print
Entourage became an integral part of the studio’s brand, distributed to clients and collaborators worldwide and sitting alongside the Metropolitan Luxury label of furniture, fabrics and fragrances and a series of books as one of the ways Kuster extends his identity beyond the room itself.
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