PHILIPS TV.
Bringing the Philips TV experience to life on digital through UX focused creative copy on their global site
Scope
Client
Duration
Year
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The Brief
(01)
Bringing the Philips TV online experience to life
Every Philips TV is packed with unique and technical features that really set them apart from the competition. My brief was to simplify that story into an easy to digest inspiring read. To do this, I shaped a tone of voice that was both informative and irreverent, living up to the beauty of Philips TVs.
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Copywriting excerpt
(02)
PHILIPS TV Sound 'See how beautiful sound can be'
As our TV's become ever more minimalistic, we ensure the sound remains amazing. So when you're listening to a new track, watching a film, or playing a heart-pumping game on your Philips Android™ TV you'll enjoy dynamic, rich sound.
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Copywriting excerpt
(03)
'Experience light and motion like never before.'
Philips AmbiLux intensifies every aspect of watching TV. Whenever anything moves on screen, it's seamlessly projected onto the wall behind creating a halo of vibrant light and action around your TV. This extends the action in a breath-taking way resulting in a beautifully detailed, wall-to-wall experience.
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