Princess Yachts.
We designed a minimal portfolio site that highlights their work through elegant structure, subtle motion, and strong typographic hierarchy.
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The Brief
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Collaborating with bsur agency to craft the full range of brochures for Princess Yachts
Each of the beautifully, hand-crafted motor yachts had their own unique tone and market. It was my brief to weave a narrative that was both informative and highly elevated, expressing how every owner could experience the exceptional.
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Copywriting Excerpt
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Flybridge brochure
The Princess 68 is a breathtakingly beautiful craft. Her spacious flybridge includes a large sunpad, twin helm and a wetbar for on hand refreshment. On deck she provides ample entertaining space with both cockpit and foredeck seating and an inviting sunbathing area. Out at sea, her exhilarating performance feels light and responsive all the way up to speeds in excess of 30 knots. It’s an altogether distinctive experience.
Interior
Inside, her appeal becomes all the more alluring. An aft-galley layout is perfectly placed to serve the cockpit, with triple sliding doors and an electrically opening aft window. Expansive areas of glass allow light to pour into the saloon, with the helm enjoying raised L-shaped seating to port for a more social journey. The master stateroom has a private stairwell and lobby, whilst guests enjoy a separate stairwell and three class-leading cabins.
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Conclusion
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Visitors praised its calm, gallery-like feel and ease of navigation.
The new website elevated Studio Oko’s online presence and helped them secure several new high-profile projects.
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