Vlisco.
Creative copywriting for seasonal new collection brochures for this African Wax fabric brand
/
The Brief
(01)
A series of collection launch magazines for fashion brand Vlisco African Wax Fabrics
Working directly with the design team at Vlisco, Amsterdam and wrote all the creative copy for a suite of V-Inspired magazines – each one crafted to inspire women with the potential outfits using their stunning fabrics.
/
Copywriting Excerpt
(02)
'Sparkle as you dazzle'
Create a bold silhouette with our glorious new Limited Edition fabrics. Their powerful metallic sparkle lets you shine from within. All you need to do is give your imagination free reign. A glimmering outfit for a gala ball perhaps? Or something radiant for the weekend? Explore the unlimited potential of Limited Editions.
/
Copywriting Excerpt
(03)
'Utterly Unique. Metallically Alluring'
Once the eye senses the additional layer adorning every Limited Edition fabric, it is forever transfixed. This powerful metallic embellishment provides a shimmering new design signature to classic patterns. Give your imagination free reign and create your masterpiece of fashion.
Latest projects.
Mark©
View my latest conceptually driven creative written to deliver real impact and connect with its audience.
