Whitworths.
Creative concepts and a fun tone of voice to launch the new Whitworths Shots snack
Scope
Client
Duration
Year
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The Brief
(01)
Say hello to the good natured little snack. It’s berry pleased to meet you.
Working as a creative team, I crafted a whole host of ideas to launch this new on-to-go snack. The idea that won the day was, ‘The Good Natured Little Snack.’ It gave Whitworths a strong point of difference against competitors and really fitted with the family-friendly feel of the brand.
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Building The Campaign
(02)
The Good Natured Little Snack
Each little 'shot' was packed with goodness and needed to compete with the craving for really sugary snacks. So we crafted a tone of voice that gave the product a real personality – one that was fun and playful. And so the 'good'natured' little snack was born.
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